Air Care in Lithuania: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Apr 14 2015

Rising disposable incomes have increased Lithuanians’ interest in air care products, with people more eagerly looking for new scents and formulas. Also, increasing concerns about negative air care products’ effect on the environment and one’s health due to various allergies which are associated with consumption of air care products have boosted demand for ecological air care products with natural ingredients, which resulted in a switch towards higher-quality products in air care in 2014. Responding to the trend, producers expanded their portfolios with ecological products emphasising their natural consistence.

Competitive Landscape

The Procter & Gamble Co was the biggest market player in 2014 with a retail value share of 36%. The company is represented by Ambi Pur brand in all air care categories in Lithuania and is available in different distribution channels all across the country. The great success of Ambi Pur in Lithuania is associated with the company’s investments in building brand awareness, as well as its wide product range, which lets customers choose the most convenient and desirable products in air care.

Full Report Details at

Industry Prospects

Air care in Lithuania is set to experience an increase in both constant value and volume sales due to improving Lithuanian purchasing power and more intensive new product developments which should benefit all air care categories with comprehensive formats such as candles, gels, liquid or crystals receiving much more interest compared to the review period, when sophisticated air care was perceived as unnecessary, expensive products. Also, a boost in demand for ecological and natural air care products should be met by new product launches by producers trying to benefit from the increasing health and wellness trend in Lithuania over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Lithuania?

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