Air Care in Lithuania - New Study Released

From: Fast Market Research, Inc.
Published: Wed Apr 06 2016


Consumers’ uncertainty regarding Lithuania’s adoption of the euro in 2015 accounted for a drop in air care product sales during the first half of 2015. However, a rebounding economy accompanied by Lithuanians’ increased purchasing power led to healthy market gains. Rising disposable incomes have revived Lithuanians’ interest in air care products. Moreover, increasing concerns about the negative effects of air care products’ compounds on the environment and one’s health have furthered demand for ecological air care products with natural or organic ingredients, which resulted in a switch towards higher-quality products in air care in 2015. Responding to the trend, producers reduced the amounts of products containing harmful chemicals, and expanded their portfolios with ecological products emphasising their natural contents. Some producers have made air care ingredient information publicly available.

Full Report Details at
- http://www.fastmr.com/prod/1126851_air_care_lithuania.aspx?afid=302

Competitive Landscape

The Procter & Gamble Co led the category with a retail value share of 36%, making it the biggest market player in Lithuanian air care in 2015. By investing in marketing and advertising the company managed to reach a high level of brand awareness amongst Lithuanian people with the Ambi Pur brand. Ambi Pur air care offers a wide range of products to meet the air care needs of the vast majority of consumers. Lithuanians associate Ambi Pur with good quality, wide availability and a generally reasonable pricing policy.

Industry Prospects

Over the forecast period air care in Lithuania is set to show a steady increase in sales and more premium products being made available on the market due to the increased purchasing power of Lithuanian consumers. A recovering economy and rising disposable income will allow more people to opt for luxury air care options. Furthermore, a growing interest in air care products’ impact on consumers’ health and environment will boost sales of higher-quality, organic air care products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

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You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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