New Consumer Goods market report from Euromonitor International: "Air Care in Latvia"

[USPRwire, Tue Apr 05 2016] Air care recorded positive growth in 2015 as innovations and new product launches contributed to premium value sales. Interest in air care has gradually moved beyond freshening toilets and bathrooms towards products that can complement other rooms in the interior.

Competitive Landscape

Reckitt Benckiser maintained its leadership in air care with a 55% value share in 2015. Its Air Wick product assortment spreads across all air care categories except car fresheners; it has wide distribution and is the leader in terms of innovations. Other leading brands such as Ambi Pur and Bolsius are substantially smaller than Air Wick.

Industry Prospects

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Over the forecast period air care is expected to be influenced by the same trends observed in 2015. Its demand and use will continue to spread out from toilets to other rooms, so the significance of the design and quality of the product will increase. Consumer demand for more natural and less toxic products is expected to increase. The growth of consumers’ purchasing power, as well as the new launches and innovations will contribute to the growth of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Latvia?
* What are the major brands in Latvia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

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