Fast Market Research recommends "Air Care in Latvia" from Euromonitor International, now available

[USPRwire, Wed Apr 15 2015] Smaller than expected growth rates were observed during 2014 in Latvia within air care, although increasing purchasing power and a healthy rebound in real disposable incomes contributed to a slight increase of the overall market size as people sought ways to improve the overall living standards at home. High interest was observed especially for gel air products as they are perceived as less toxic for the human health and its environment.

Competitive Landscape

Reckitt Benckiser has been the strong leader within air care for the last few years and including 2014, when the company reached a value share of 35%. Its leadership is mainly due to its nationally available and widely recognized brand Air Wick. It has a wide range of products available in Latvia; however, the most recognized ones are within spray/aerosol and electric air fresheners. Reckitt Benckiserís main competitor is the Procter & Gamble Co, but Procter & Gambleís value share was twice smaller than that of the leading player in 2014. Procter & Gambleís most prominent product range is under the Ambi Pur umbrella.

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Industry Prospects

Increasing demand for premium products such as electric and gel air fresheners will be boosted by increasing purchasing power and higher real disposable incomes. The trend for natural and less toxic products will become more popular and will put manufacturers under real pressure in terms of new product development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Latvia?
* What are the major brands in Latvia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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