New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

[USPRwire, Wed Jul 09 2014] Healthy growth was recorded by air care in 2013 as sales increased at a faster rate compared to 2012. The highest current value sales growth was maintained by gel air fresheners at 76%, followed by electric air fresheners with 36% growth. Gel air fresheners is gaining in popularity within air care; it is packaged smaller compared to spray and electric air fresheners. Its multi-function allowing it to be used in homes and cars is another reason for its popularity. Glade and Ambi Pur/Febreze, the major brands in gel air fresheners, are benefiting from the growing demand. Although its size is still considerably small, the gel format is positively growing.

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Competitive Landscape

Sara Lee continued to lead air care in 2013, with 28% value shares. SC Johnson & Son ranked second trailing behind it with 25% value shares. Glade by SC Johnson & Son ranked first in electric air fresheners and spray/aerosol format. Ambi Pur, by Sara Lee, however, led car air fresheners and gel air fresheners. It grew strongly in 2013 and with price increases contributing to the company's value sales increase.

Industry Prospects

As society moves up the ladder in Indonesia, expenditure rises, resulting in sales of secondary needs such as air care grow year on year. Air care is spread out through many distribution channels making it easier to be found and creating impulse purchases. Being a versatile product, air care has a wide coverage of groups of consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Indonesia?
* What are the major brands in Indonesia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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