New Consumer Goods market report from Euromonitor International: "Air Care in Belgium"

[USPRwire, Wed Apr 22 2015] Two main factors were behind the static value growth recorded in air care in Belgium during 2014: scant innovation; and the increasing relevance of price discounting. Belgium is a country with a very developed consumer economy in which the popularity of discounters is increasing rapidly and, for this reason, many consumers are now unable to distinguish between branded products and private label products in many different consumer goods categories. Within such a context, the majority of consumers prefer to opt for economical options in order to derive more value-for-money from their purchases.

Competitive Landscape

Air care was one of the most concentrated and competitive categories in home care in Belgium during 2014. The category’s three leading companies, SC Johnson, Procter & Gamble and Reckitt Benckiser, combined accounted for 75% of retail value sales in the category during 2013.

Industry Prospects

As reported by industry sources, the only way for manufacturers to confer dynamism on the otherwise static category of air care during forecast period is through innovation. As has been amply demonstrated in several home care categories, one of the fields in which consumers have proved to be most receptive in recent years is environmental awareness and the launch of less harmful eco-friendly products is set to be at the core of innovation in air care during the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Belgium?
* What are the major brands in Belgium?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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