Abolish the Sale of tobacco products in Supermarkets

Open Letter to the Management, Boards of Directors and Shareholders of all Supermarket Chains

[USPRwire, Sun Aug 30 2009] John Wesdorp
United Kingdom

September 1st 2009

Open Letter to the Management, Boards of Directors and Shareholders of all Supermarket Chains

In view of a growing body of scientific evidence about the effect of smoking on the health and wellbeing of those who suffer from the smoking addiction, there are now both sufficient moral and ethical grounds to completely eradicate the sale of tobacco products in supermarket outlets.

A continuous drive by Governments, Health Authorities and Medical Associations to reduce smoking in most civilized countries, which includes the banning of smoking from public places, makes it wholly indefensible, if not amoral, to continue to sell products that by law must clearly show visible proof, via dire warnings, of its lethal characteristics, and that with great certainty cause an untimely death as a result of a smoking related disease of 50% of those who purchase tobacco products from your supermarket outlets. I am sure you are aware that when cigarettes are used for the purpose for which they were manufactured, they are a potentially lethal poison.

The commercial sale of tobacco products is a remnant of the 20th century when an estimated 200,000,000 (200 million) people died prematurely as a direct result of smoking tobacco products. This number of deaths exceeds the total of all those killed in two world wars, the holocaust, plus all other wars, insurgences, invasions and other military activities. Those deaths from smoking occurred in all ranks of society and tragically included many prominent and talented people in the business community, politics, show business and public life.

Every day, over 40,000 young people around the world start smoking. One third of those will eventually die from the effects a smoking related disease as a result of taking up the smoking habit. Those young people are persuaded by multi-billion pound tobacco marketing campaigns that specifically targets adolescents by making smoking look rebellious or even by portraying smoking as hip and a fashion statement.

Your supermarket organisation, by displaying and selling cigarettes in its stores, is likely to contribute to the uptake of smoking among young people. However, a complete refraining of cigarette and tobacco sales in your outlets may deter young people, as your supermarket brand has more than commercial reasons to show a degree of care for all its customers, including impressionable young adults whose decision whether or not to start smoking, may be influenced by halting cigarette sales. Halting and eradicating cigarette sales may equally persuade more adult smokers to decide to cease their smoking habit. It is therefore highly likely that the abolition of cigarette sales in all supermarket stores will prevent a significant number of untimely deaths.

I hope you and your organisation will consider the above suggestion on its merits and decide that because this is literally a matter of life and death, long term vision, care and compassion will prevail over short-term profitability.

I am sure that the Public Relations value in being the first supermarket chain to refrain from tobacco product sales on compassionate grounds will not have gone unnoticed.

As this is neither a private nor a confidential exchange, I have taken the liberty to place this letter in the public domain.


John Wesdorp Dip CAH PNLP
United Kingdom
Anti-smoking activist
Proprietor of NoSmokingAgain
(organisation dedicated to help long-term & heavy smokers to quit smoking)

Company: NoSmokingAgain

Contact Name: John Wesdorp

Contact Email: affiliates@nosmokingagain.com

Contact Phone: +44 84500 99 500

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