"Computers and Peripherals in Colombia" is now available at Fast Market Research

Tablets and other portable computers continues to be the main story for consumer electronics in Colombia, dominating in terms of retail volume sales growth in 2014 as well as in 2013 and increasingly pushing desktops and peripherals to the edges of the landscape. A large number of tablet brands are available in Colombia covering a variety of price points, from budget options offered by Titan and domestic manufacturers PC Smart and Compumax to more costly high-end tablets sold by traditional computer companies such as Hewlett-Packard and Apple. Dell remains a latecomer to Colombian tablets and other portable computers.

Competitive Landscape

Hewlett-Packard Colombia Ltda continued to hold the largest retail volume share of desktops in 2013 with sales of 125,000 units forming 31% of the total. Lenovo Group Ltd, in second place, showed the highest increase in retail volume share, rising from 15% in 2012 to 23% in 2013. As desktop retail volume sales are in decline, there has been increased consolidation in the competitive landscape. All major desktop brand owners except domestic producer Compumax Zona Franca SA increased their retail volume shares in 2013.

Full Report Details at
- http://www.fastmr.com/prod/905074_computers_and_peripherals_in_colombia.aspx?afid=302

Industry Prospects

Portable devices will be the most popular in computers and peripherals in Colombia over the forecast period. Tablets and other portable computers is expected to witness the strongest performance of all computer products throughout the forecast period and to grow at a retail volume CAGR of 19%. Tablets will remain popular as disposable income levels continue to rise in tandem with Colombia’s anticipated GDP growth over the forecast period and as the average tablet price drops as both the technology becomes cheaper and more low- and medium-cost products build up their retail volume shares.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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