"Brand Competition and Consumer Preference of the Chinese Notebook PC Market" Published

From: Fast Market Research, Inc.
Published: Mon Nov 30 2015


Using big data analytics, this research covers all top notebook PC brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by notebook PC sales, number of times online users mention about a particular notebook PC brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics

Overview of the sales of major notebook PC models on two Chinese major online stores Tmall and JD and ranks top-10 Chinese, foreign, and Taiwanese notebook PC models by sales volume
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular brand on Tmall and JD
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major notebook PC brands in China, including Apple, ThinkPad, Dell, and Lenovo, highlighting user distribution by gender, by age, and by region

Full Report Details at
- http://www.fastmr.com/prod/1073451_brand_competition_consumer.aspx?afid=302

Companies Mentioned in this Report: Acer, Apple, ASUS, Daysky, Dell, Fireying, Hasee, IBM, JD, Lenovo, Machenike, Maibenben, Samsung, ThinkPad, Thunderobot, Tmall, Toshib

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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