Increasing Click through Rates on SERP with Magento® 2 based Advanced Rich Snippet Extension
For any business it is most crucial to become searchable and recognizable and same goes with eCommerce businesses too. The rich snippets help these businesses to increase their visibility and hence the click through rates on Search Engine Results Page.
[USPRwire, Fri Nov 25 2016] M-Connect Media has announced to launch a new Magento® based extension Advanced Rich Snippets, to improve the SEO of the eCommerce websites, this week. The company says that they were preparing for this extension since few months so that eCommerce stores built on Magento® 2 store become searchable by major Search Engines.
The Rich snippets are some coding thing in HTML which helps the search engines to search for your website during crawling. When you use incorporate rich snippets into your store, the search results will show most necessary information about you (as an organization) and your products. And this makes most click through and conversions.
Before the launch of the extension, we met the spokesperson of the company, Yogesh Trivedi, to know his reviews about the extension. “We came across many eCommerce business people and as per them as the business grows, some difficulties get worse. For example, there are some basic tags available for the search engines to understand the elements of eCommerce web and then reflect them on SERP for improving the user’s click decision. The SERP markup is not simple and handy for everyone. And if you do that manually, it will take lot of time and efforts.”
“However, we thought of creating something which can make this process a bit easier for them and also helps them in SEO process. This is how we got the idea of developing Rich Snippets tool for Search Engines”, he concluded.
The Rich Snippets extension can solve many problems for an online store. With the help of this extension, various rich snippets can be displayed in the Google search results. It includes:
• Breadcrumb: showing the navigation path of the product on site,
• Product Schema: briefing about product attributes on the search results page,
• Organization and Local Business: displaying information about the eCommerce organization or brand and their local business,
• Search Input Box: providing a search box on search results page to find a product from that store and
• Social Media Cards: present the product details on Social media such as Pinterest and Twitter, with help of these cards.
These are some of the functionalities of Rich Snippets tool. To know more about the Advanced Rich Snippets extension, visit the link: https://www.mconnectmedia.com/advance-rich-snippets-m2.html
The application of this extension into an eCommerce store is really simple. You need to login to your admin panel and then do the configuration for this extension.
About M-Connect Media
Founded in 2009, M-Connect Media was built to support the eCommerce industry with new generation platform Magento®. The objective of the company is to provide end to end solutions to the eCommerce business. For information on the Extension and other services by M-Connect Media, please visit: https://www.mconnectmedia.com/magento-development/
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Phone: +1 319 804-8627