Recently published research from Business Monitor International, "Australia Information Technology Report Q1 2016", is now available at Fast Market Research



[USPRwire, Wed Dec 23 2015] High labour costs may lead Australian enterprises to early adoption of artificial intelligence applications such as IBM's Ask Watson services which have been championed by ANZ Bank. We believe that, emerging technologies aside, the growth outlook in Australia is stable and progressive. The Australian macroeconomic growth is the crucial variable here as any potential slowdown could i nevitably put downward pressure on market spending.

Headline Expenditure Projections

Computer Hardware Sales: AUD8.2bn in 2014 to AUD8.8bn in 2015, up 7.7% in local currency terms. Slowdown in tablet demand due to market saturation will be offset by a stabilisation in desktop and notebook sales in 2015 due to design innovation in the hybrid notebook market.
Software Sales: AUD4.7bn in 2014 to AUD4.8bn in 2015, up 2.4% in local currency terms. Security software will outperform, particularly for small- and medium-sized enterprises and consumers - but the effect of XP enterprise upgrades will be diminished.
IT Services Sales: AUD9.7bn in 2014 to AUD11.0bn in 2015, up 12.9% in local currency terms. IT services will be fastest growth area of the IT market over the medium term, with cloud services the key growth driver as local companies try to use efficiencies enabled by the national broadband network.

Full Report Details at
- http://www.fastmr.com/prod/1082724_australia_information.aspx?afid=302

The Australia Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

Key Benefits

* Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
* Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
* Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

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