"Non-Store Retailing in Guatemala" is now available at Fast Market Research

Several import stores are emerging in non-grocery specialists in Guatemala. These stores are purchasing products on sale or with small defects in the US and selling them at very affordable prices in Guatemala. For example, in Deco City, a shopping centre specialising in stores selling homeware saw the opening of a store called Tuco. This is a furniture supermarket that sells imported products at low prices. Among the other stores adopting a similar strategy that emerged was Dollar City, which sells a wide variety of products at US$1. 2015 saw the opening of the fourth Dollar City outlet in Guatemala.

Competitive Landscape

Nuevos Almacenes SA, owner of the home and garden specialist retailers Cemaco and Cemaco Express, and the leisure and personal goods specialist retailer Juguetón, reclaimed the leading position in non-grocery specialists in Guatemala in 2015, in accounting for a retail value sales share of 8%. These stores have been present in the country for many years, while the opening of two new outlets on the outskirts of Guatemala City, one each under the Cemaco and Cemaco Express brands, allowed the company to record a one percentage point increase in retail value sales share in 2015.

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Industry Prospects

Urbanisation is expected to be amongst the most important factors driving sales of non-grocery specialist retailers in Guatemala over the forecast period. As people migrate to urban areas, looking for better opportunities, they will earn higher disposable incomes and be more exposed to the influence of international trends and a more urbane way of life, which usually leads to higher expenditure. For example, the majority of indigenous women that live in rural areas of the country wear traditional outfits on a daily basis that are made with typical fabrics of Guatemala. However, when these women migrate to Guatemala City they tend to immediately begin to wear regular western clothes on a daily basis. Nonetheless, consumers are likely to continue to look for products at low prices and offering good quality, since the majority of the population have limited budgets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Guatemala market research report includes:

* Analysis of key supply-side and demand trends

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