"Non-Grocery Specialists in Tunisia" is now available at Fast Market Research

The revolution which erupted in Tunisia during the closing weeks of 2010 had a profoundly negative effect on sales through non-grocery retailers channels in Tunisia as consumer confidence plummeted and people began saving instead of spending. Nevertheless, Tunisian economy was in recovery mode during 2014 as healthy GDP growth boosted consumer confidence, which had a positive effect on spending in the country, especially spending on non-grocery items. As a result, value sales through non-grocery retailers registered 10% growth in current terms during 2014 despite the low 2% growth which was recorded in the number of non-grocery retailers outlet in the country over the course of the year.

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Competitive Landscape

Non-grocery retailers in Tunisia remained a highly fragmented retail channel in 2014, with others accounting for 87% of value sales as the channel is dominated by independent small non-grocery retailers, a situation which remains in effect despite the entry of a number of international retail chains in recent years. Groupe Audio-Com remain the leading player in non-grocery retailers in 2014 with a value share of 1%. The company continues to benefit from its longstanding presence in the country, where it has been the leading player in electronics and appliance specialist retailers for many years, operating 28 outlets the end of the review period.

Industry Prospects

Healthy growth is expected to continue being recorded in non-grocery retailers in Tunisia over the forecast period, with a 6% value CAGR expected in constant 2014 terms. This growth is set to be driven mainly by the ongoing recovery of the Tunisian economy, which is expected to boost disposable income levels in addition to enhancing consumer confidence, a situation which is expected to result in higher levels of spending on non-essential items including apparel and footwear, electronics and appliances and leisure and personal goods. In addition, the recent entry of major international retail brands following the passing of laws favourable to the operation of these companies in Tunisia by the Ministry of Commerce and Customs with the aim of attracting foreign investors is expected to result in more foreign retail chains opening outlets in Tunisia during the forecast period, widening the choice for consumers and resulting in higher sales in non-grocery retailers throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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