"Homeshopping in the United Kingdom" now available at Fast Market Research

Homeshopping saw the worst current value performance across retailing at the end of the review period, with a heavy 9% current value sales decline. This decline was furthermore the worst annual performance seen for the channel throughout the review period. Homeshopping is being hit harder by the soaring popularity of internet retailing than any other retailing channel, as consumers increasingly browse catalogues via smartphones and tablets and shop online. Every single product area present in homeshopping saw current value sales decline in 2015 over the previous year.

Competitive Landscape

Homeshopping remains a highly fragmented channel, with "others" accounting for a steady 66% value share in 2015. There are numerous small specialists in this channel, particularly in areas such as food and drink and home improvement and gardening homeshopping. Many of the leading players in this channel, such as Next and N Brown, are meanwhile increasingly shifting their focus from homeshopping to internet retailing, as the latter channel continues to see sales soar.

Full Report Details at
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Industry Prospects

No recovery is expected for homeshopping in the forecast period, with all product areas continuing to see sales decline. This will chiefly be due to strong competition from internet retailing. Those players that offer TV and catalogue homeshopping are meanwhile increasingly likely to view these channels as marketing rather than sales channels. Consumers may well continue to watch TV homeshopping and browse catalogues but they will increasingly opt to buy online via smartphones or tablets, rather than buying via mail or telephone.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Homeshopping in?United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in United Kingdom?

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