Health and beauty specialist retailers achieved marginal growth of 1% in value sales in 2013. Intense price competition and lingering economic uncertainty hindered sales from growing more strongly during the year. The dominating chemists/pharmacies category recorded flat development due to tough price competition, which followed from the deregulation of the state-controlled monopoly on pharmacy retailing in Sweden in 2009.
Competitive Landscape
Apoteket was the leading player in health and beauty specialist retailers, accounting for 28% of retail value sales in 2013. Apoteket is the old state monopoly pharmacy chain, which enjoys high brand awareness amongst Swedes thanks to its longstanding presence and history in the market. However, due to the intensified competition following the deregulation of the category in 2009, Apoteket slowly lost ground at the end of the review period, declining by half a percentage point in 2013 alone.
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Industry Prospects
Health and beauty specialist retailers is expected to record constant value growth of 2% over the forecast period, slightly higher than the 1% growth seen over the review period. Growing sales are predicted to be driven by the slowly improving economic situation. The number of outlets is also expected to continue to increase, although at a slower pace than before, mainly as the growth in terms of chemists/pharmacies will slow down.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The?Health and Beauty Specialist Retailers in?Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* How big is the?Health and Beauty Specialist Retailers channel in Sweden?
* Who are the leading retailers in Sweden?
* How is consumers' desire to look good and stay health driving sales for health and beauty specialists?
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"Health and Beauty Specialist Retailers in the US" Published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001