"H&M Hennes & Mauritz AB in Retailing (World)" Published

H&M Hennes & Mauritz AB (H&M) is seeing strong global growth, driven by dramatic store expansion. However, its lower price fast fashion H&M brand is coming under threat from retailers like Primark in its core Western European market. H&M needs to push price positions up and get rid of the consumer perception of its products as disposable fashion in order to keep its distance from this end of the market. Greater focus on store openings for its other brands should help achieve this...

Euromonitor International's H&M Hennes & Mauritz AB in Retailing (World) company profile offers detailed strategic analysis of the company's business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Full Report Details at
- http://www.fastmr.com/prod/860999_hm_hennes_mauritz_ab_in_retailing_world.aspx?afid=302

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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