"Grocery Retailers in Serbia" now available at Fast Market Research

In 2014, the grocery retailer channel continued to register healthy current value growth but fairly weak growth in constant terms. Serbia continued to feel the negative effects of the economic crisis in 2014, which prevented the stronger growth of this most important retailing channel.

Competitive Landscape

Delhaize Serbia doo continued to lead the grocery retailing channel in 2014 with a 13% value share, followed by Mercator ??" S doo with 11% and Idea doo with 8%. Delhaize is the owner of the Maxi, Mini Maxi and Tempo formats, which have been present in the market for a long time, during which they have managed to position themselves as leaders in terms of both outlet numbers (at least in the bigger and most popular grocery retailer channels) and sales. The leading three companies are also successful because of extensive marketing support and frequent discounts on many grocery and non-grocery products, which are also well advertised.

Full Report Details at
- http://www.fastmr.com/prod/952543_grocery_retailers_in_serbia.aspx?afid=302

Industry Prospects

The changes being seen in grocery retailing in 2014 are set to shape the channel over the long term, particularly the development of modern grocery retailers at the expense of traditional ones, but also the increasing popularity of private label. These related trends, however, will need a longer period of time to develop and reach their potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How is grocery retailing performing in Serbia?
* Are consumers switching towards more convenient grocery channels?
* Are independent and family run grocery stores coming under pressure in Serbia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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