"Global Phytosterols Market 2015-2019" now available at Fast Market Research

Fast Market Research announces the availability of Technavio's new report "Global Phytosterols Market 2015-2019" on their comprehensive research portal.

Phytosterols as the name implies are derived from plants. Phytosterols include plant sterols and plant stanols. These are steroid like compounds and resemble the chemical structure of cholesterols. The only differentiator is the presence of a double bond in the carbon side chain.

The global phytosterols market has grown at a tremendous pace in the past few years. Europe leads the market, followed by North America. APAC is touted to be the next big market for phytosterols, backed by the growth in the emerging markets of China and India. The market for phytosterols has been segmented on the basis of application, product type, and geography.

Technavio's analysts forecast the global phytosterols market to grow at a CAGR of 7.65% during 2014-2019.

Get More Details on this Report and a Full Table of Contents at Global Phytosterols Market 2015-2019

The report analyst commented, "Cholesterol is the root cause of many health issues. People consume more junk food nowadays, which leads to accumulation of cholesterol in the human body. Excessive amounts of cholesterol affect the heart in an adverse way and also cause problems with excess weight or obesity. These problems are generally exhibited by people living in developing economies as these are the places where the disposable incomes of people are increasing and people spend money on unhealthy foods. Proper dosage of phytosterols will help in lowering cholesterol levels and thereby reduce the risk of heart diseases. If such a factor is stressed, people will prefer to consume fast foods that are fortified with phytosterols. This will cause the market for phytosterols to pick up."

According to the report, cardiovascular diseases are caused as a result of high levels of LDL cholesterol. Phytosterols act as inhibitors prevent cholesterol absorption by the small intestine. Inhibition of cholesterol absorption reduces the circulating levels of cholesterol. The cholesterol found in the human body is replaced by plant cholesterol in the inhibition process. People in industrially developed nations show high incidence of cardiovascular diseases. Cholesterol reduction is the primary step to prevent such diseases and to achieve reductions in levels of cholesterol people are increasingly turning toward natural sources as they are devoid of side effects. This is a major factor that will make people purchase phytosterol-fortified products, thereby increasing sales. Proper communication regarding the benefits of consumption of phytosterols will aid in the growth of this market.

Further, the report states that the market is facing disturbances due to the ongoing debate on various forums regarding the effectiveness of phytosterols in lowering the risk of cardiovascular diseases.

The key players in the Global Phytosterols Market are Archer Daniels Midland (ADM), BASF, Cargill, Pharmachem Laboratories and Raisio Life Sciences while other prominent vendors include Danone, Pharmaconsult Oy, Teriaka, Triple Crown and Unilever

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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