"Electronics and Appliance Specialist Retailers in Spain" now available at Fast Market Research

There is a common belief that 2014 was the inflexion point year for the Spanish economy and that 2015 was a recovery year. The better macroeconomic signs that the economy showed in 2015 resulted in GDP growth of over 2% according to both national and international institutions. This improved economic performance had a positive effect on the recovery and sales of electronics and appliance specialist retailers, with the category growing by 3% in current value terms in 2015.

Competitive Landscape

Media Markt Saturn maintained its leadership of electronics and appliance specialist retailers with a value share of 25% in 2015. The company increased its share by two percentage points in 2015, following the success of its strong advertising and promotion campaigns. The company chose Arturo Valls, one of the most popular television presenters, to be the face of its advertising campaigns from the end of 2014. With Arturo as main character the company launched promotion days and campaigns with the slogan: “Yo no soy tonto” (“I'm not stupid”.). Amongst the most popular campaigns was “Dia sin IVA” (day with no VAT).

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Industry Prospects

Electronics and appliance specialist retailers is set to recover over the forecast period, with the category expected to increase at a CAGR of 3% in constant 2015 value terms. The recovery of the Spanish economy will be a deciding factor shaping the performance of the category. With a recovery in Spanish disposable income an increasing number of consumers will look to spend money on electronics and appliances, especially since they often postponed such purchases during the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Electronics and Appliance Specialist Retailers in?Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

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