"Electronics and Appliance Specialist Retailers in Hungary" is now available at Fast Market Research

The trend for the latest, most innovative consumer electronics, such as flat screen television, smartphones, tablets and huge rebates to support the replacement of old, energy-consuming fridges and washing machines have had the most important impact on overall category performance. Sales are being given a boost by delayed purchases emerging after seven lean years following the 2008 economic recession period. Customers are returning to shopping mode as economic sentiment and purchasing power improves. The growth is worthy of recognition, especially as internet retailing of electronics and appliances is among the most dynamic categories (with the active involvement of major store-based electronics and appliance specialist retailers).

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Competitive Landscape

Media Markt Saturn Holding Kft led electronics and appliance specialist retailers in 2015 with a 31% value share to deliver the highest increase in value sales of 9%. Its 21 outlets cover the largest, most populated towns, with special focus on Budapest and its catchment area where the company runs 10 outlets, mostly in high-traffic shopping centres. As the biggest advertiser within electronics and appliance specialist retailers, the company successfully adjusts its product assortment to meet changing consumers’ demands: more emphasis is placed on consumer electronics, especially smartphones, LCD TVs and digital cameras that lead sales. The intensive campaign that supports its webshop also has a carryover effect on store-based sales as well, as the brand manages to increase its’ share of mind.

Industry Prospects

The growing need for saving with a more energy-efficient consumer appliance and the desire for more comfortable living conditions at home will have a positive impact on the category’s performance additional to the constant need to upgrade to the latest consumer electronics. New technology, such as action cameras and wearable electronics will also contribute to sales additional to traditionally strong products such as televisions, smartphones and portable computers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Electronics and Appliance Specialist Retailers in?Hungary market research report includes:

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