"Direct Selling in Germany" is now available at Fast Market Research

In 2015 direct selling recorded its best performance in the last five years in current value terms. Compared with the review period average, the growth in 2015 marked an acceleration in the positive performance of the previous year, as more consumers tried out direct selling products and formats. Face-to-face contact and personal product quality validation with sales representatives remain firm selling points of the channel, and are being increasingly demanded. Accessibility in remote areas and easy product returns also continue to ensure its position in otherwise hard to penetrate environments. In this regard, repeat business/product trading remained one of the core features of the steady performance of direct selling over the last two years.

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Competitive Landscape

Vorwerk Deutschland Stiftung, Tupperware Deutschland and LR Health & Beauty Systems remained the three top direct selling companies in Germany in 2015. Whilst some players are looking more and more to e-commerce, these companies put their efforts into bespoke face-to-face selling. Industry players believe that online retailing and direct selling do not necessarily have to compete against each other, as some direct selling companies are able to utilise e-commerce alongside their traditional channel to further increase their revenue.

Industry Prospects

Between 2015 and 2020 direct selling in Germany is expected to continue its upwards trend from the previous two years. However, despite the recent good performance and the growing consumer demand for personal selling, the performance in the future is forecast to be slower than in 2015, due to the strong shift towards internet retailing. Despite the fact that in rural areas store-based retailers are disappearing, direct sellers simply do not have the manpower to reach all these areas, which by contrast internet retailing is able to do.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Direct Selling in?Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic?values, company and brand market shares
* Five year forecasts of market trends and market growth??

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