"Direct Selling in Denmark" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Feb 16 2016

The trend from the second part of the review period remained true in 2015 and direct selling in Denmark recorded positive value growth. This was in contrast to the category’s performance at the beginning of the review period where negative growth rates were noted. Nevertheless, while accounting for sales of DKK494 million, direct selling continued to represent a small share of total retailing in Denmark, as most consumers do not see value in this selling method. On the other hand, investment in direct selling websites, which consumers often visit and consider before purchasing, is increasingly important for stimulating sales. In addition, the trend of modern and busy lifestyles had a positive impact on direct selling, since some consumers saw direct selling as an opportunity to shop as well as socialise with others at shopping parties at home, for instance.

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Competitive Landscape

Tupperware Nordic continued to lead direct selling in Denmark with a value share of 11% in 2015. Tupperware Nordic benefits from a long tradition in Denmark, as well as Nordic markets, which helps it to understand consumer behaviour regarding marketing and sales of brands. Furthermore, the company operates a developed private website where information on its expansive product selection is available. Tupperware Nordic traditionally uses consultants for person-to-person selling, as well as the party plan to encourage consumers’ interest in its products.

Industry Prospects

Over the forecast period as a whole, with no division for short-, medium- or long-term, direct selling is projected to maintain its positive momentum and increase by a value CAGR of 1% at constant 2015 prices. Improvement in the macro-economic factors in Denmark combined with growing consumer confidence, are important factors to support value growth in this area. Busy hectic lifestyles are projected to remain as an important factor in Danish society. With an emphasis placed on benefits associated with timesaving, receiving private attention from a direct selling consultant or the option to socialise at shopping parties, direct selling is projected to gain in popularity over the forecast period and increase sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Direct Selling in?Denmark market research report includes:

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