"Brazil Retail Report Q2 2015" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 02 2015


As a result of increasing credit costs and inflation , we expect that most Brazilian retail sub-sectors will experience a slight contraction in 2015 as households restrict spending. Nevertheless, the country looks set to remain an attractive place for investment as incomes are expected to rise, bolstering the number of households falling into the middle-class bracket . Moreover, the countries promise to drive inflation into a long-term period of decline in 2015 supports our view that total household spending will show positive year-on-year growth in 2016 .

Across all but three sub-sectors of the retail market we monitor, total household spending will contract in year-on-year terms in 2015. This is expected as a result of consumer confidence reaching its lowest level since the 2008 financial crisis as households focus on paying back rising credit costs amongst high inflation rates. This is expected to be a short-term trend with positive growth of total household spending forecast to resume across all sub-sectors of the retail market in 2016. The Bank of Brazil announced in January 2015 that 'it will do what's necessary so that inflation this year enters into a long period of decline, which will bring it to the 4.5% target in 2016', this is supportive of BMI's view that household spending will resume growth in line with this timescale. Spending on communications, education and clothing & footwear are forecast to experience positive growth in 2015 and are set to experience the greatest growth rates in 2016.

Full Report Details at
- http://www.fastmr.com/prod/960653_brazil_retail_report_q2_2015.aspx?afid=302

These three sectors claim a relatively small proportion of total household spending as we consider that they are mainly comprised of non-necessity goods and services. As the population becomes increasingly affluent, it is for this reason that we expect to see these sub-sectors experience the greatest rates of growth. Driven by increasing household incomes, a low unemployment rate and a burgeoning middle-class, the overall affluence of the...

The Brazil Retail Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Brazil Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

* Benchmark BMI's independent retail industry forecasts for Brazil to test other views - a key input for successful budgeting and strategic business planning in the Brazilian retail market.

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Contact Name: Bill Thompson
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