"Apparel and Footwear Specialist Retailers in the Philippines" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Feb 15 2016

2015 witnessed the continued partnership of foreign retailers with local distributors within apparel and footwear. This development was due to retailers’ recognition of the country’s highly westernised culture and young population, which is considered to be the highest in the region. In addition, the country also offers one of the most competitive rental rates on retail space in the world, which reduces business costs. Around 400 new outlets were opened in 2015, which was a result of major local players’ acquisition of more clothing and footwear brands to cater to the increasing interest and sophistication of Filipino consumers when it comes to fashion.

Competitive Landscape

Suyen Corp and Golden ABC Inc remained as the leading apparel and footwear specialist retailers in the Philippines. In 2015, Suyen Corp’s Bench accounted for a 3% value share, while Golden ABC Inc’s Penshoppe, Oxygen, Memo and ForMe held a combined 4% value share. These brands continued to be highly popular among Filipinos due to aggressive and diverse marketing campaigns. Bench and Penshoppe’s use of popular local and international celebrities as brand ambassadors continued to spike interest among the majority of Filipino consumers, especially those in the younger segment. Bench also went on to stage its annual fashion show, which consistently gains support and attention, mainly because it always features the most popular local celebrities and television personalities sporting the brand’s latest fashion collection.

Full Report Details at
- http://www.fastmr.com/prod/1113388_apparel_footwear_specialist.aspx?afid=302

Industry Prospects

Considering the geography of the country, there is still a substantial number of underserved and untapped markets as noteworthy developments usually occur in highly developed cities within Metro Manila. Property developers are now engaged in building major and community shopping centres outside of Metro Manila that will give apparel and footwear specialist retailers, whether local or foreign, the chance to serve latent markets over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Clothing and Footwear Specialist Retailers in?Philippines market research report includes:

* Analysis of key supply-side and demand trends

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