"Apparel and Footwear Specialist Retailers in Austria" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Feb 25 2016


Despite the increasing impact of internet retailing, apparel and footwear specialist retailers registered significant positive value growth in Austria in 2015, differed can secure their that such a which growth rate was recorded in the channel. Austria remains a very popular destination for international apparel and footwear specialist retailers seeking to expand their chains and the appearance of new brands and concepts has continued to stimulate consumer demand in the channel.

Competitive Landscape

Hennes & Mauritz (H&M) GesmbH remained the leading player in apparel and footwear specialist retailers in 2015 with a 9% value share. The company operates 74 H&M outlets and three COS stores in Austria. In particular, its main brand H&M is able to rely on a very broad customer base, which includes consumers of all age groups and a relatively high number of male consumers. In early 2015, H&M launched the H&M Club rewards programme. Members have access to exclusive sale offers, fashion news and pre-shopping events. What distinguishes H&M Club from other loyalty programmes in operation in Austria is the fact that it is the first one that doesn’t require members to carry a physical card and works entirely on the H&M smartphone app.

Full Report Details at
- http://www.fastmr.com/prod/1113364_apparel_footwear_specialist.aspx?afid=302

Industry Prospects

After recording a value CAGR of 2% at constant 2015 prices over the review period, over the forecast period apparel and footwear specialist retailers is expected to record a value CAGR of -1% at constant 2015 prices. This negative performance is expected to be mainly due to rising expenditure on apparel and footwear through internet retailing. Changing fashion trends and the strong marketing efforts of the leading apparel and footwear specialist retailers, combined with the positive economic outlook are very likely to lead to increasing overall expenditure on apparel and footwear among the Austrian population over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Clothing and Footwear Specialist Retailers in?Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers

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