Homeshopping in Norway - New Report Available

From: Fast Market Research, Inc.
Published: Fri Mar 04 2016

The rapid growth of the internet in Norwegians’ lives continued to have a negative effect on the performance of homeshopping in 2015. Most importantly, Norwegian consumers are using their smartphones and computers to purchase products and interact with retailers, with the increasing prevalence of this making homeshopping seem outdated in comparison. In addition, rising use of the internet for entertainment purposes means that people are watching television on a less frequent basis. This is significantly reducing the audience of homeshopping programmes and has contributed significantly to the decline of this channel.

Competitive Landscape

Hennes & Mauritz (H&M) AS remained the leading player in homeshopping in 2015 with a value share of 13% and sales of NOK126 million. The Swedish apparel giant has a well-established catalogue service which still appeals to some consumers in Norway, particularly older shoppers who are less familiar with how to navigate the internet and have become accustomed to buying clothes and accessories in this way.

Full Report Details at

Industry Prospects

Homeshopping is set to continue to fall sharply over the forecast period, posting a value CAGR decline of 9% at constant 2015 prices to reach sales of NOK594 million in 2020. With consumers in Norway expected to continue to favour the internet when looking to buy products from the comfort of their homes, retailers are likely to respond by continuing to pour resources into securing their share of the internet marketplace, with fewer resources likely to be allocated to homeshopping. Hence, the future for homeshopping in Norway looks bleak.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Homeshopping in?Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Norway?
* What products continue to sell well through the homeshopping channel?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Homeshopping in Indonesia
- Homeshopping in China
- Homeshopping in the United Arab Emirates
- Homeshopping in Canada
- Homeshopping in France

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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