Homeshopping in Canada: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Feb 12 2016

In 2015 homeshopping declined by 2% in current value terms to reach C$1.9 billion. Homeshopping as a channel is suffering from changing consumer habits, whereby online orders are overtaking phone and mail orders, and consumers tend to be less loyal to their suppliers and more discerning about the best offers available, both online and in physical stores. The homeshopping channel is slowly dying, as internet retailing offers virtually all of the benefits of homeshopping, whilst also increasing ease of use, speed of transactions and product variety. Many internet retailers even offer the ability for consumers to call in or chat online with sales representatives, replicating one of the strengths of homeshopping.

Competitive Landscape

The competitive landscape in homeshopping remains fragmented. Sears continued to lead homeshopping, but showed a continued decline in share in 2015. As a mid-priced retailer, Sears is having difficulty fitting into the retail market, as the bipolarisation trend is intensifying in Canada.

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Industry Prospects

Homeshopping is expected to see a negative value CAGR of 2% at constant 2015 prices over the forecast period, reaching C$1.7 billion in 2020. Over the forecast period internet retailing is expected to continue to adversely affect the homeshopping channel. Internet retailing offers greater benefits than homeshopping, such as the convenience of easily shopping around and often better shipping rates, which makes the decline of homeshopping somewhat inevitable, and declines could happen even more quickly than forecast if retailers determine that offering homeshopping is a drain on resources and close down their operations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Homeshopping in?Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Canada?

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You may also be interested in these related reports:

- Homeshopping in Indonesia
- Homeshopping in China
- Homeshopping in the United Arab Emirates
- Homeshopping in France
- Homeshopping in Ireland

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