Home and Garden Specialist Retailers in Switzerland - New Market Report

From: Fast Market Research, Inc.
Published: Tue Jan 26 2016

Although home and garden specialist retailers remains a retailing channel which is attractive for the majority of Swiss consumers, demand for these retail outlets seems to have reached saturation point in Switzerland. The fierce competition and price war which prevail in the category have eroded sales as retailers have fought to increase customer footfall. Homewares and home furnishing stores posted positive, albeit marginal growth in 2015 amidst a very intense competitive environment. The contrasting performances of homewares and home furnishing stores on the one hand and home improvement and gardening stores on the other resulted in a marginal decline overall in home and garden specialist retailers during 2015.

Full Report Details at
- http://www.fastmr.com/prod/1113527_home_garden_specialist.aspx?afid=302

Competitive Landscape

In 2015, IKEA remained the leading home and garden specialist retailer in Switzerland. The company’s strategy is to remain focused on offering as wide a product range as possible in order to cater for the various different lifestyles of all Swiss consumers, offering products at very low prices. The second-ranked player in the channel in 2015 was Coop Genossenschaft with its Bau + Hobby, Top Tip and Lumimart fascias. Over the course of the review period, the retailer sought to diversify its product range and it has enhanced its gardening offer in order to attract new customers. Migros held third position in home and garden specialist retailers in 2015 thanks to its strong brand recognition in Switzerland.

Industry Prospects

Home and garden specialist retailers is expected to static growth over the forecast period. Saturation of demand is likely to intensify, with growth opportunities expected to remain limited. In the highly competitive environment in this channel, securing good locations for outlets and promoting a strategy of differentiation are likely to remain the key elements of attempts to survive the intense competition.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home and Garden Specialist Retailers in?Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares

About Fast Market Research

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