Home and Garden Specialist Retailers in China - New Report Available

From: Fast Market Research, Inc.
Published: Fri Feb 12 2016

The most important factor impacting home improvement and gardening stores in 2015 was still the decelerating growth in the real estate market in China. During the first half of 2015 the stock exchange in China boomed dramatically, so many people chose to invest in stocks instead of real estate, which further slowed down the performance of the real estate market. In addition, more real estate developers offered properties with refined decoration, which saved time and input by consumers, but negatively affected retail growth in home improvement and gardening stores.

Competitive Landscape

In a highly fragmented channel, IKEA continued to lead home and garden specialist retailers in 2015; mainly attributed to its steady outlet expansion in China. IKEA is becoming synonymous with moving into new homes, with its cheap and fashionable ranges. Meanwhile, its reputation continues to grow amongst local consumers, not only due to its entertaining advertising, but also because of its family-friendly customer service, including the renowned IKEA in-store restaurants.

Full Report Details at
- http://www.fastmr.com/prod/1113509_home_garden_specialist.aspx?afid=302

Industry Prospects

In the forecast period home and garden specialist retailers is expected to see a deceleration compared with the dynamic growth seen in the review period. This will mainly be due to the continuous impact from the cooling down of the real estate market, which will lead to weaker demand for home and garden products. In addition, more real estate developers are likely to deliver properties which are already decorated ready to live in, because fewer consumers are willing to spend time on decoration; this will have a negative effect on the growth of this channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home and Garden Specialist Retailers in?China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Company: Fast Market Research, Inc.
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