Health and Beauty Specialist Retailers in Russia - New Report Available

From: Fast Market Research, Inc.
Published: Fri Aug 28 2015

Health and beauty specialist retailers recorded solid value growth in Russia due to the increasing popularity of premium beauty and personal care products as well as active growth of consumer health during 2014. While mid-priced beauty and personal care products offered under mass brands remained as the main choice of Russians, they showed increasing interest in high-value goods that they consider more effective and prestigious. In addition, Russian consumers became increasingly attentive to the quality of the products they choose rather than simply relying on well-known brands. Along with the growing penetration of the internet and electronic devices such as smart phones and tablets, Russians became more educated in terms of importance of personal hygiene for general health maintenance.

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Competitive Landscape

The leading player in health and beauty specialist retailers in 2014 was Alkor & Co OOO. The company’s leading position is based on its retailing brand L'Etoile, which held 6% value share in 2014. With the highest number of outlets, rising to 850 stores in more than 200 cities in Russia at the end of the review period, L'Etoile remained as leader in chained beauty specialist retailers in Russia. The retailer offers products under 150 brands and exclusively sells perfume by Lulu Castagnette, Banana Republic and LOEWE. L’Etoile also offers a wide range of economy-positioned private label cosmetics. The retailer organises the consultation of expert beauticians and make-up artists and operates 11 beauty salons in 10 Russian cities.

Industry Prospects

The future development of health and beauty specialist retailers will heavily depend on the macroeconomic situation in the country including income levels and purchasing power of consumers. The Russian economy was challenged by local currency fluctuations in the second half of 2014 that led to increased prices in almost all FMCG markets. Starting at the end of 2014, the growth of prices will continue into 2015 and heavily affect consumer demand for non-groceries. Health and beauty specialist retailers will also experience weakening demand, which is set to record a 5% value CAGR at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

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