Health and Beauty Specialist Retailers in Poland - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Sep 02 2015

The majority of prominent operators gained shares by means of continuous expansion of their retail networks. They took advantage of the improving macro-economic situation and launched new venues in locations that provided a sufficient number of potential customers. As the majority of these outlets feature limited selling space, the operators expand not only in large agglomerations but also in medium and small towns of Poland.

Competitive Landscape

Rossmann SDP Sp zoo led overall health and beauty specialist retailers with 15% value share in 2014. The company continued its expansion strategy by developing its retail network in all large, medium and even small cities of Poland. Only in 2014, the retail chain increased by 90 new outlets to achieve the total number of 950 venues in Poland. Rossmann is highly valued and accepted in Poland due to its diversified assortment of beauty and health products at prices affordable to major domestic consumers. Moreover, the company extended its range of products into wine, confectionery and PET products with large representation of private label featured by good relation in terms of value-for-money.

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Industry Prospects

Health and beauty specialist retailers is predicted to register a value CAGR of 1% at constant 2014 prices, which will translate into sales of PLN33.7 billion (excl sales tax) in 2019. The moderate momentum is caused by limited purchasing power of Polish consumers, which means that their real demand is far behind their potential expectations. In addition, marginal growth results from unit prices means that many channels of health and beauty specialist retailers will present a declining tendency. Moreover, numerous consumers will switch towards economy products, resulting in lower retail value than the respective volume indicator.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Health and Beauty Specialist Retailers in?Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares

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