Grocery Retailers in Greece - New Study Released

From: Fast Market Research, Inc.
Published: Wed Jul 02 2014

Carrefour-Marinopoulos managed to maintain its lead over Alfa-Beta Vassilopoulos in 2012, albeit only marginally, with both companies holding around 8% of value sales of overall grocery retailing in Greece. Carrefour-Marinopoulos saw a series of misfortunes during 2012, starting with the fact that the Carrefour Planet concept in hypermarkets did not perform as well as expected. The overall performance of the company's network was shaky, though, with the company continuing to renovate its chains and banners. turning Dia and 5 Marinopoulos outlets to Carrefour-Marinopoulos and Carrefour Express from 2011. On top of this, global brand owner Carrefour Group decided to withdraw from the Greek market, leaving Marinopoulos Group the sole owner of its banners in the country.

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Industry Prospects

In order to produce and evaluate forecasts for the Greek market in the current economic and political situation, assumptions have been made that the country will continue on its course as a member of the eurozone, following the economical outlines provided in the latest austerity measures programme. Greece is expected to avoid any extreme scenario that would result in its departure from the eurozone, but expectations for its recovery remain quite gloomy. High unemployment and a shortage of incomes are the main two concerns for Greek consumers, while businesses continue to find unwelcoming conditions for investment in order for development rates to turn to positive and the market to start moving upwards again.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How is grocery retailing performing in Greece?
* Are consumers switching towards more convenient grocery channels?
* Are independent and family run grocery stores coming under pressure in Greece?

Reasons to Get this Report

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