Grocery Retailers in Canada - New Report Available

From: Fast Market Research, Inc.
Published: Tue Jun 17 2014

In 2013, grocery retailers showed healthy growth over the previous year despite declining consumer spending, increasing competition due to new entrants, rising square footage in comparison to population growth and relatively harsher weather in relation to 2012. Grocery retailers mainly focused on increasing their selling space by growing their retail networks, expanding existing stores and through new acquisitions. Due to the ever growing competition in an already overcrowded grocery industry, most grocers competed heavily in terms of price slashing or price matching activities. This resulted in serious channel blurring and reduced sales growth for each channel as consumers cross shopped while seeking out bargains and deals rather than maintaining brand loyalty. Retailers also focused on expanding their retail network to more densely populated urban areas, by introducing smaller format urban concept stores with lower square footage compared to regular stores. The ethnic grocery category, despite being a rising trend over previous years, did not receive as much focus from major chained retailers as it deserved.

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Competitive Landscape

As in previous years, the four large chained retailers (Loblaws, Sobeys, Metro and Wal-Mart) captured a major proportion of grocery retailing sales. Among these retailers, Loblaws led in terms of retail sales accounting for 29% to total modern grocery value sales and around one-third of the total sales from the large four retailers. This was because Loblaws remains the leader in the retail selling space compared to the other three retailers, accounting for 26% of the total modern grocery market's retail selling space. Moreover, although Loblaws showed growth in retail sales of 2% from 2012 to 2013, its share in retail sales dropped slightly. This decline resulted from a significant gain in market share by Sobeys which, after acquiring Safeway in 2013, reached 25% in terms of market share in the total modern grocery channel in Canada (up 6% from 2012). Wal-Mart's category share also increased in 2013 to reach 16% of the total modern grocery channel. This resulted from Wal-Mart's strategy to construct more hypermarket format stores and by converting smaller store formats to hypermarkets, thus increasing its selling space.

Industry Prospects

Over the forecast period, the total grocery retailers industry is projected to record a marginal CAGR of 2% to reach C$154 billion in 2018. Outlet growth will mainly come from hypermarkets, specifically Wal-Mart, which will increase it retail selling space by converting more of its existing stores to Supercenters.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Canada with research from Euromonitor's team of in-country analysts.

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