Grocery Retailers in Brazil - New Market Study Published

In 2014, grocery retailers registered 7% growth in current value sales in 2014, which was lower than in the previous year, to reach R$234.6 billion. This performance is related to the most recent economic slowdown which started in 2013, combined with high inflation rates, especially in grocery items that deeply affected grocery sales. GDP also underperformed in 2014 and packaged food consumption and the expansion of grocery retailers began showing signs of deceleration.

Competitive Landscape

Cia Brasileira de Distribuição is the leading player in grocery retailers, posting a value share of 11% in 2014. The company has a strong presence in grocery retailers, and has operations in many categories, such as convenience stores, with Mini Mercado Extra and Pão de Açúcar Minuto; hypermarkets with Extra; supermarkets with Pão de Açúcar; and in atacarejo with Assaí. Cia Brasileira de Distribuição is also the leader in both hypermarkets and supermarkets, with the Extra and Pão de Açúcar brands, respectively.

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Industry Prospects

During the forecast period, value sales at constant 2014 prices are expected to record a CAGR of 2% to reach R$255.9 billion. This performance will primarily be determined by the expansion of convenience stores and discounters. Trends that first appeared in 2012, the aspiration for convenience combined with faster ways to shop, are predicted to be the long-term drivers of growth in grocery retailing. On the other hand, growth is projected to slow slightly as channels, such as hypermarkets and forecourt retailers, are predicted to register low CAGRs, and easy gains will become more difficult to make due to an uncertain economic scenario. Compared with the review period, a slightly slower CAGR in value sales at constant 2014 prices is anticipated over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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