Good Growth Opportunities in Global Kenaf Seed Oil Market

From: factmr
Published: Fri Mar 08 2019


Kenaf is gaining a lot of attention on the back of its rich in fiber content and medicinal usage. Highly cultivated in many parts of the world, its commercial value is being explored as kenaf seeds, which are generally discarded as waste product possess high oil content and is a potential source of edible oil, as well as can be harnessed into valuable products. The warm-season herbaceous plant, Kenaf, well known as hibiscus cannabinus, has immense potential as a source of feedstock, energy and fiber, and its seeds showcase extensive potentials for several domestic and industrial uses.

Kenaf seed oil is crammed with many useful properties, as kenaf seed oil possesses anti-hypercholesterolemia, anti-cancer, anti-inflammatory, and antioxidant properties, and can be used as edible oil, biofuel, in cosmetics and chemicals, and microencapsulation of kenaf seed oil via spray drying improves its oxidative stability.

Many researches have suggested that kenaf seed oil is safe and in fact, beneficial for human consumption, owing to its great antioxidant activity and exceptional fatty acid composition, and can even be processed into bio-oil, cosmetic oil, cooking oil, and industrial lubricants. Despite rich nutrient values of kenaf seed oil, manufacturers of kenaf seed oil are yet to tap the potentials and maximize kenaf seed oil’s utilization in many parts of the world, creating myriad opportunities for the leading players to expand their reach and grow their sales by spreading awareness about the health and industrial benefits of kenaf seed oil. Moreover, kenaf bio oil, which uses kenaf seed oil as ingredient, has recently been announced a novel specialty oil, which is expected to translate into a significant surge in the demand for kenaf seed oil, impacting the kenaf seed oil market in a positive manner.

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Market Outlook for Kenaf Seed Oil Market

Kenaf plant is also known as hibiscus cannabis, is a plant from the Hibiscus family and is native to South Asia. It is also known by the name of Deccan hemp or java jute. The kenaf seeds obtained from the plant contains about 18-22% of edible vegetable oil which is high in omega polyunsaturated fatty acids. Hence, kenaf seed oil is used in fortified food for its high nutrient content. Kenaf plant is cultivated in countries such as India, Bangladesh, U.S., Indonesia, Malaysia, Africa, Viet Nam and Thailand and to some extent in Europe. Malaysia is one of the key producers of the kenaf seed oil and efforts are being made to enhance and commercialize the production in this region. For Nigeria, boosting kenaf and kenaf seed oil production is a win-win deal as it contributes to the growth of the Nigerian economy and also creates employment. Many organizations have also been focusing on the development of the value chains of various countries for the kenaf seed oil based on the existing condition of infrastructure and industrialized state of the kenaf seed oil market. Right at the period when fortified food, natural and herbal ingredient markets are witnessing growth, the product potential of the kenaf seed oil seems unlimited. In Africa, the kenaf seed oil lacks the product quality which can be exported and exploited at the international level and currently only satiates the rural use.


Reasons for Covering this Title

Kenaf hybrid seeds are gained popularity in countries like China, Russia and Thailand. In 2015, a product Kenaf Bio-oil obtained from kenaf seed oil received a patent as a novel specialty oil with phytosterol and antioxidant properties. In Malaysia, the kenaf seed oil is gaining popularity because kenaf crop is fast becoming an industrial crop alongside palm oil and rubber. On a macro level, the Malaysian government is constantly promoting it as a replacement crop for the local tobacco farmers, and hence kenaf seed oil production in this region is also expected to witness growth. The major factors which are opening up larger market opportunities for the kenaf industry, including the kenaf seed oil market, is the automotive industry. The overall growth in the kenaf industry is expected to fuel the growth of other value added products obtained from kenaf such as the kenaf seed oil. The benefits and applications of kenaf seed oil are being increasingly supported by white papers and research articles such as its use in the encapsulation technology in the food & beverage industry. The kenaf seed oil is actually a waste product obtained after the processing of its highly valued counterpart kenaf fibers.

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Global Kenaf Seed Oil Market: Segmentation

On the basis of end use, the kenaf seed oil market is segmented as-

Fortified Food & Beverage
Cosmetics & Personal Care
Paints & Lubricants
Others
Global Kenaf Seed Oil Market: Industry Profile & Key Takeaways

As the production of kenaf seed oil is not commercialized yet, manufacturers in the kenaf seed oil market mostly include very small companies. The kenaf seed oil market is still in the growth phase and in terms of consumer awareness, the kenaf seed oil fairs poorly. Despite rigorous government efforts, the kenaf seed oil market is scaling up slowly. To name of few companies operating in the kenaf seed oil market, these are- Kenaf Green Industries, Kenaf Development Association of Nigeria and WellnessWillpower. Currently, the price of the kenaf seeds is around US$3000 to US$ 6000 per MT.

Opportunities for Kenaf Seed Oil Market Participants

The automotive industries and the kenaf related stakeholders could be the focal point to come together and enhance kenaf utilization in the backdrop of the global automotive market because currently, kenaf seed oil is being used majorly as a lubricant. There is a need for extensive marketing and promotion of the benefits of the kenaf seed oil as a food additive and in the personal care industry, to boost the market growth of the kenaf seed oil.

Brief Approach to Research

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

An overview of the market, including background and evolution
Macroeconomic factors affecting the market and its potential
Market dynamics, such as drivers, challenges and trends
Detailed value chain analysis of the market
Cost structure of the products and segments covered in the study
In-depth pricing analysis, by key product segments, regions and by major market participants
Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
Analysis of the market structure, including a tier-wise categorization of key market participants
Competitive landscape of the market, including detailed profiles of the top players in this market

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