Recently published research from Euromonitor International, "Apparel and Footwear Specialist Retailers in Switzerland", is now available at Fast Market Research

[USPRwire, Tue Jan 26 2016] The high prices charged for apparel and footwear in Switzerland in comparison with neighbouring Eurozone countries, combined with the strength of the Swiss franc against the euro, encouraged high levels of cross-border shopping in Germany, France and Italy among the Swiss population in 2015. The fact that the majority of the Swiss population leaves within easy reach of the border has encouraged this phenomenon, which has been dubbed ‘consumer tourism’.

Competitive Landscape

Apparel and footwear specialist retailers in Switzerland remained dominated by H&M during 2015. The company has been present in Switzerland since 1978, offering a product range catering for women, men, teenagers and children. H&M’s core ideology is to market fashionable clothes at affordable prices, with its merchandise exclusively offered under private label. Over the course of the review period, the company increasingly worked with well-known designers and recording artists in developing its limited edition collections. For example, in 2015, international pop icon Katy Perry starred in its Holiday 2015 campaign, which involved a global television and print advertising campaign.

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Industry Prospects

The environment in apparel and footwear specialist retailers in Switzerland is expected to remain highly saturated throughout the forecast period and further value growth seems unlikely. Increasing competition is putting pressure on price tags and, as a result, future value growth rates are expected to remain modest, at best. Only large companies have the requisite buying power to negotiate lower prices with suppliers, which means that they are able to generate savings through economies of scale. Fashion cycles are becoming shorter and new items are likely to be introduced at an even faster pace, as can be seen with the leading chains H&M and Zara. As long as prices remain high in Switzerland and as long as the euro remains undervalued, Swiss consumers are expected to continue indulging in consumer tourism in search of the best bargains.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Clothing and Footwear Specialist Retailers in?Switzerland market research report includes:

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