Announces Launch of New Ambassador Program Featuring Fitness Superstars

Published: Wed Aug 18 2010, the leader in stylish, high performance yoga, fitness and dance activewear, is pleased to announce the launch of their new ?"Ambassador” program.

The Ambassadors who are accepted into the program are dynamic, inspiring, passionate women who teach, train, and compete in the activewear brands carries.

They help spread the word about their unique, high quality brands while providing vital feedback that ensures that the company always carries the best brands for their customer base - brands that excel in performance, comfort and style.

?"We consider Ambassadors part of our family,” explains Avil Woolman, founder and CEO of ?"They help us decide on the brands that we carry, and the ones we won''t, through product testing and recommendations. They provide us with very direct and blunt feedback, requested or otherwise, on everything we do, from the charities we support, to community events that we sponsor, to the colors of new site design.”

"Many of our Ambassadors were customers before they were ambassadors. So when happy customers are also fitness instructors and athletic competitors the ambassador program became a natural extension of our existing relationship," says Avi Woolman.

?"Our customers will benefit from the Ambassador program in the following ways:

o By interacting with our Ambassadors and learning from their experiences as fitness instructors and competitors.

o By learning from our ambassadors which brands they prefer for their individual areas of expertise (Yoga, Pilates, Zumba, etc.)

o By learning from our Ambassadors experience with our brands what works and what needs improvement, resulting in even better apparel."

Amanda Fishman of Serendipity Yoga, who was selected to be part of the Ambassador program, reports ?"I’m thrilled to be an ambassador for because has so many amazing yoga clothing brands. There is something for everyone. I am honored to be included in this group of inspiring women. "

Woolman, founder of, originally worked as a software developer. However, several years ago, she discovered yoga, and found it to be a life changing and life enhancing experience.

Shortly afterwards, she quit her software job and founded, with the goal of providing the best yoga and fitness activewear clothing on the market, to encourage women to look and feel their best while enhancing their life through fitness.''s high-impact brands are made from extremely technical fabrics that besides providing comfort while exercising, wick sweat, provide
great coverage and shape retention, and provide a unique texture unavailable elsewhere.

Among the uniquely beautiful and stylish brands carried by, available at, are Margarita Activewear, ALO, Manduka, Body Language, Bia Brazil and dozens of others.

Those interested in finding out more about the Ambassador program, or becoming an Ambassador, may visit
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