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[USPRwire, Thu Jun 12 2014] The government of Hong Kong continued to push its healthy living campaigns throughout 2013 and this boosted the health consciousness of the territory's consumers. With the aim of maintaining healthy lifestyles, the majority of Hong Kong consumers were thus more cautious of their diets towards the end of the review period, opting for reduced sugar spreads or honey, which is viewed as being naturally sweet and thus quite healthy.
Competitive Landscape
Po Sang Yuen Bee Farm is expected to have recorded the highest increase in value share in spreads in Hong Kong during 2013, allowing it to maintain its leading position in spreads with a projected 20% value share. As the first bee farm in Hong Kong, Po Sang Yuen Bee Farm has been able to earn strong consumer trust in the quality of its products, which has helped the company to benefit from the rising popularity of honey among consumers.
Spreads is expected to increase in constant value over the course of the forecast period, although at a slower rate than the growth recorded over the review period. This is set to be due to the rapidly approaching maturity of spreads, a category which already enjoys a substantial consumer base in Hong Kong. Many consumers in Hong Kong are in the process of switching their favourite spreads in search of greater health benefits. This is typified by the ongoing shift away from chocolate spreads to jams and preserves. This also involves a shift away from relatively expensive forms of spreads towards comparatively cheap spreads and this is set to limit the overall value growth potential of spreads over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Spreads in Hong Kong, China?
* What are the major brands in Hong Kong, China?
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