"In-Car Entertainment in Hong Kong, China" is now available at Fast Market Research

In-car entertainment recorded modest growth in retail volume terms in 2015 with in-dash media players displaying growth of 5%. Overall the category was affected by higher quality and performance in-car systems installed during the manufacturing process. With the focus shifting to producing cars with durable and higher quality in-car entertainment systems, aftersales was badly affected as consumers did not need to replace entertainment units as frequently as before. As a result, the penetration rate dropped in 2015.

Competitive Landscape

Pioneer (HK) Ltd led in-car entertainment with a volume share of 18% in 2015. The player also registered the biggest increase in volume share thanks to the strong performance of its Pioneer and Alpine brands. The strong lead of the player stems from its wide range and high quality products and constant innovation which retains consumer interest.

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Industry Prospects

Car manufacturers preinstall modern video players which provide smartphone compatibility, navigation functions, Bluetooth- and internet-enabled features, USB port and ability to play audio and video files. This direction towards multi-feature in-car video players will spur demand as it supports more function and value adds, making it more integrated with smart technology which became important in consumer lifestyles in recent years. However, this means a bleak future for aftersales car workshops, negatively impacting in-car dash media players and navigation systems alike as consumers are not expected to replace their in-car media systems as frequently as before. As a result, the penetration rate is expected to decline over time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Hong Kong, China?

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