HandHeld Entertainment Selects DoubleClick to Enhance ZVUE Networks’ Ad-Serving and Reporting Infras

From: HandHeld Entertainment
Published: Thu Oct 11 2007

HandHeld Entertainment™ (NASDAQ: ZVUE), a global digital entertainment company, today announced that it has selected DoubleClick Inc., the premier provider of digital marketing technology and services, to enable effective rich media campaigns for companies advertising on HandHeld’s ZVUE Networks™.

ZVUE Networks, HandHeld’s online video advertising network, will reach more than 24 million unique visitors per month across its wholly-owned network of Web sites after the close of its acquisition of eBaum’s World, which is expected to close in October. The DoubleClick ad management platform, DART for Publishers (DFP), provides advertisers with enhanced ad-serving technologies. The platform also facilitates the development and execution of complex ad campaigns and promotions by providing advertisers on ZVUE Networks with faster, deeper and more centralized reports about their campaigns.

“HandHeld is committed to offering advertisers the most effective and interactive advertising solutions available online,” said Jeff Oscodar, president and CEO of HandHeld Entertainment. “As such, DoubleClick is a key component in our ZVUE Networks strategy. In fact, DoubleClick’s DART ad-serving platform, which has become an industry leader for online ad-serving, is used by leading ad agencies in the United States. By partnering with DoubleClick, ZVUE Networks is instantly connected to an impressive portfolio of ad agencies. We believe that this DoubleClick relationship will result in an increase in revenue throughout our ZVUE Networks.”

DoubleClick enables HandHeld to deliver advanced advertising solutions across ZVUE Networks that are strategically and dynamically optimized to serve specific audiences. Additionally, HandHeld and its advertisers will have real-time knowledge of ad inventory availability and stronger targeting capabilities across ZVUE Networks.

“We are proud to provide a great platform for publishers and marketers to work together successfully, so publishers can grow ad revenues and marketers can achieve great advertising ROI,” said Jonathan Bellack, Vice-President of Product Management for DART for Publishers. “We look forward to working closely with HandHeld to enable the execution of successful online campaigns across ZVUE Networks.”

About HandHeld Entertainment, Inc.
HandHeld Entertainment (NASDAQ: ZVUE) is a global digital entertainment company. Its ZVUE Networks (comprised of Putfile.com™, Holylemon.com™, UnOriginal.co.uk™, YourDailyMedia.com™, Dorks.com™, FunMansion.com™ and ZVUE.com™) now houses more than 850,000 user-generated and commercial videos available for purchase or free viewing, as well as millions of free user-submitted photos and other media. After completing its proposed acquisition of eBaum’s World in October 2007, ZVUE Networks is expected to deliver nearly 3.5 billion page views/video streams in 2007 on a combined basis. HandHeld’s ZVUE™ personal media players are mass-market priced and currently available for purchase online and in Wal-Mart stores throughout the U.S. For more information, visit http://www.hheld.com/index2.php.

About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad-serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.

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HandHeld Entertainment, ZVUE Networks, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in HandHeld Entertainment’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.

David Politis, Politis Communications, 801-523-3730 (wk), 801-556-8184 (cell), dpolitis@politis.com or
Jonathan Bacon, Politis Communications, 801-523-3730 (wk), 801-660-7820 (cell), jbacon@politis.com

Scott Wilson, The Blueshirt Group, 415-489-2188, scott@blueshirtgroup.com

Ojas Naik, Ogilvy Public Relations Worldwide, 312-397-6008, ojas.naik@ogilvypr.com
Company: HandHeld Entertainment
Contact Name: Jonathan Bacon
Contact Email: jbacon@politis.com
Contact Phone: 801-523-3730

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