The International Customer 2.o Experience Marketing conference takes place in Berlin on 13-14 September promising to give marketing, customer service, retention and loyalty professionals new insights into dealing with empowered customers, improving the customer experience and increasing ROI.



[USPRwire, Tue Jun 05 2007] The Customer 2.o Experience Marketing Conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities featuring the Return on Behaviorô patent pending concept for improving customer satisfaction and loyalty, reducing churn and increasing cross selling. The conference is targeted at marketing executives responsible for improving customer acquisition, retention and loyalty and revenue growth in business-to-consumer companies, 13-14 September, 2007 in Berlin at the Kalkscheune.

At The Customer 2.o Experience Marketing conference you will be able to learn about and discuss the online customer experience, actionable customer experience listening posts, customer generated content, customer interaction points across multiple channels, increasing customer experience for maximum effect, how to increase customer experience through improved customer acquisition, and customer loyalty and marketing strategies.

Speakers include Fredrik Abildtrup, CEO of TeleFaction, who will demonstrate how to increase the value of your customers' experiences, customer satisfaction and loyalty, and Michael Leander Nielsen, founder and CEO of Customaxi who will talk about how to develop your customer lifecycle marketing management plan to maximize the customer (marketing) experience and increase ROI.

Set in the center of Berlin at the Kalkscheune this international marketing conference will answer questions like what does the future look like for marketing, predict trends, give an outlook, help you figure out how will customers react, and convince you that there is hope for marketers! Participants can customize their own experience by choosing to attend the full day conference with networking cocktail and dinner on 13 September, add a half-day workshop on 14 September, or choose a workshop a-la-cart from the Customer Acquisition, Retention or Loyalty track.

The conference price is 990 Euro, 1380 Euro for the conference and a workshop, and 490 Euro for a workshop only. Early bird registrants receive a 10% discount or a MP3/4 player.

The Customer 2.o Experience Marketing Conference is sponsored by Customaxi -International Interactive Direct Marketing Agency and Telefaction. For more information about and to register for the Customer 2.o Experience Marketing Conference please visit www.customer2o.com/ .
-#-

About Customaxi
As an International Interactive Direct Marketing Agency, Customaxiís success is solely defined by our ability to achieve critical marketing and sales objectives and goals for our clients. It is that simple. Founded by a team of international direct marketing, interactive marketing and CRM experts with a solid track record working with clients in more than 20 countries, Customaxi excels in creating compelling prospect and customer experiences across all client direct marketing platforms. Unlike many of our peers, Customaxi offers you a number of unique customer benefits all of which are centered on our performance focused cooperation model popularly known as Customaxi Outperform. For more information visit www.customaxi.com, or call + 45 33 308 836.

About TeleFaction
TeleFaction is a European company that focuses on what we call Return on Behaviorô. Our team of experienced experts uses TeleFactionís advanced technology to gather data about your customersí level of satisfaction at all contact points. These measurements are used to create positive initiatives and changes that improve customer satisfaction, loyalty and sales efficiency, etc. For more information visit www.telefaction.com, or call +45 33 30 88 30.

Company: Customaxi
Contact Name: Michael Leander Nielsen
Contact Email: mln@customaxi.com
Contact Phone: + 45 33 308 836.

Visit website »