Bend, Oregon’s tbd advertising Deschutes Brewery campaign leads to recognition with “Graphis’s Branding5 Award”
[USPRwire, Wed Jan 21 2009] tbd, a full-service advertising agency, today announced that it has won a Gold Award in Branding from Graphis, an international publication for excellence in design. tbd’s Neighborhood Hops Traveling Beer Festival for Deschutes Brewery will be featured in “Branding5”, one of Graphis’s prestigious, non-annual publications which will come out in mid-March 2009.
tbd developed the concept of the Neighborhood Hops Traveling Beer Festival to convey the power of the Deschutes Brewery pub experience to consumers out of their backyard. tbd created a one-of-a-kind giant traveling beer barrel (see attached photo) as the centerpiece of the festival.
The Neighborhood Hops Traveling Beer Festival launched during OktoberFest 2007 in Seattle, Washington. tbd spread the word using a mix of traditional media and non-traditional local grassroots event marketing. The series of traveling beer festivals - dubbed “Neighborhood Hops” ??" toured Seattle area neighborhoods, celebrating the craft of great beer making and the spirit of the local community with local music and fare.
As a result of Neighborhood Hops, Deschutes Brewery sales in Seattle increased during the beer festival and sustained for eight weeks following the promotion. The beer festival, largely the big barrel, generated media exposure with approximately 5 million impressions.
Graphis received more than 500 entries for Branding5 and selected less than 10% of entries for awards, including 40 gold awards and 9 platinum. tbd’s Neighborhood Hops Traveling Beer Festival was selected based on the aesthetics of the pieces in the campaign and the campaign’s ability to convey Deschutes Brewery’s message to the target audience.
Advertising agency tbd doesn’t place much stock in preconceived notions. In this firm, to be determined means just that: they constantly question the status quo and provide a passionate, unbounded approach to each project. tbd’s advertising campaigns address issues with a twist that capture the essence of their clients messages while providing measurable results.
The firm’s thought-provoking advertising and marketing pieces have won numerous national and international awards, including recognition in Communication Arts Design Annual, HOW International Design Competition, Graphis publications and the Cannes Film Festival. For more information please call 541-388-7558 or visit http://www.tbdagency.com.
Since1944, Graphis has been a beacon for outstanding work in the visual arts. Graphis has upheld its reputation as the premier publication covering graphic communications worldwide and has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in graphic design, advertising, illustration, and photography.
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