BenQ Selects Antarra Communications as U.S. Public Relations Agency of Record

From: Antarra Communications
Published: Tue Oct 31 2006

Antarra Communications, a fast growing public relations and marketing communications firm has been selected by BenQ America Corp. to provide strategic public relations support for its popular LCD monitor and projector product lines. The Antarra team will begin work immediately on developing BenQ's communications effort that will encompass communications strategy and media relations activities.

The BenQ team will be led by Susan van Barneveld and includes staff from both the agency's West and East Coast offices.

"Antarra Communications is ideally suited to help BenQ communicate our products to the channel audience. The agency's intimate experience with the IT industry and its dedicated responsiveness that is key in today's dynamic industry, were two main factors in our decision. We're looking forward to working with the Antarra team to continue building BenQ's reputation and increasing our impact to the channel market. We will continue building an awareness of our LCD monitors to the consumer gaming market," said Alison Hau, PR & Advertising Manager for BenQ America Corp.

"BenQ is a well known brand in the consumer electronics industry, and one that we feel privileged to be associated with," said Susan van Barneveld CEO and co-founder of Antarra Communications. "The opportunity to develop and implement communications strategies that address the unique challenges of the US. channel market will be an exciting road to travel. Antarra enjoys working in the gaming community and will be pleased to further the awareness of BenQ's monitors to that market as well."

The agency provides communications support for a variety of clients in:aerospace, consumer electronics, defense, industrial, manufacturing,packaging, publishing, security and storage.

About Antarra Communications

Founded in 2001, Antarra Communications is a forward-looking
international marketing communications firm featuring a wide array of marketing and public relations services. Headquartered in Garden Grove CA, with a New Jersey office to better serve its growing list of East Coast clients. Clients are located in many of the major tech centers of the U.S. and around the world. Visit "" or call 714-891-3660.


This electronic message and any included attachments are from Antarra Communications and are intended only for the use of the individual or entity to which it is addressed. The information contained herein may include trade secrets and/or information that is privileged, confidential, attorney work product and/or exempt from disclosure under applicable law. If the reader of this message is not the intended recipient (or the employee or agent responsible to deliver it to the intended recipient), you are hereby notified that any use, dissemination, distribution, or copying of this e-mail is strictly prohibited. If you have received this e-mail in error, or have reason to believe you are not authorized to receive it, please promptly destroy this message in its entirety, whether in electronic or hard copy format, and notify the sender by telephone call at the number listed above or by return e-mail.

Company: Antarra Communications
Contact Name: Susan van Barneveld
Contact Email:
Contact Phone: 714-891-3660

Visit website »