Baby diaper manufacturers are launching promotional campaigns in order to increase their product visibility and market penetration. According to studies carried out by Kimberly-Clark, as babies become mobile they are capable of travelling nearly 7 km in a single day. Banking on this surprising statistic, the company launched its funny online campaign, called “World’s First Baby Marathon”, in 2017, in a bid to promote its diapers as the prime choice for mobile babies.



[USPRwire, Thu Apr 25 2019] This research report titled “Baby Diapers Market Trends & Future Development Status Recorded during 2017-2026” focuses on the Baby Diapers Market, published to the vast repository managed by Fact.MR. The analysis focuses on the prime geographical regions based on their market size, revenue and attractiveness factors. Furthermore, the research discusses various segments from the Baby Diapers Market to examine future lucrativeness and spot growth prospects during the period between (2017-2026).  Readers can even access information such as key developments, technologies, innovations, etc., concerned to the Baby Diapers Market.

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The skin of new born babies is delicate and highly susceptible to rashes and irritation, which has been top concern of parents regarding wellbeing and health of their new borns. This has further fuelled demand for organic and natural baby care products, and baby diapers are no exception. Demand for organic and natural baby diapers can be attributed to absence of artificial preservatives and harmful additives.

A significant trend being witnessed in the global baby diapers market is the surge in R&D investments by leading companies for improving safety and efficacy of baby care products. Several baby diaper manufacturers have been focusing on developing products that are devoid of the fluff pulp. Fluff-less baby diapers are gaining higher momentum on the coattails of their attribute of containing more liquid by rupturing the bond between merged layers for increasing space.

According to a recent Fact.MR report, the global baby diapers market will expand at a steady 5.9% value CAGR between the forecast period 2017 and 2026. Volume sales of baby diapers across the globe are expected to close in on approximately 483,000 million units by 2026-end. Key market participants profiled by the report are Kimberly-Clark Corporation, Procter and Gamble, Svenska Cellulose Aktie bola get SCA and others.

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Baby diaper manufacturers are launching promotional campaigns in order to increase their product visibility and market penetration. According to studies carried out by Kimberly-Clark, as babies become mobile they are capable of travelling nearly 7 km in a single day. Banking on this surprising statistic, the company launched its funny online campaign, called “World’s First Baby Marathon”, in 2017, in a bid to promote its diapers as the prime choice for mobile babies. Entering a new market is usually challenging for niche market players, particularly when competing against well-established brands.

With growing adoption of disposable baby diapers driven by increasing hectic lifestyle of consumers across the globe, along with adverse effects of these diapers on the environment have led manufacturers to focus on recycling of disposed diapers. Procter & Gamble, a leading manufacturer of baby diapers, is taking efforts for diaper recycling in Amsterdam, by partnering with AEB Amsterdam. This initiative is similar to that being carried out by a P&G subsidiary, Fater, in Italy.

The effort toward recycling disposable diapers is likely to be completely operational by 2018-end, and would cater to production of nearly 10,000 tons of new disposable diapers annually. Local authorities are subsidizing this recycling program of P&G, with an aim of alleviating strain of the diaper industry on the environment. Such recycling efforts by manufacturers will also help them gain consumer attraction coupled with reduction in their environmental footprint. This will further support the demand for disposable baby diapers in the near future.

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