New Wireless research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Mon Mar 09 2015] Smartphones dominated compared to feature phones in 2014, but as its share grew, its growth rate started to slow compared to the earlier years of the review period. In 2014, smartphones recorded 13% volume increase, and a 9% value increase. Still, the decline of unit prices and subsidised phones with a contract from telecom service providers keep smartphones popular.
Competitive Landscape
Samsung remained as the leading players in 2013 with 46% volume share overall. The company led both types; features phones (44%) and smartphones (47%). During the review period, Samsung showed astonishing growth, with the popularity of Android smartphones, especially the Galaxy series, and the variety of products which the company offers in the case of feature phones. Strong marketing and the affordability of its medium and cheaper mobile phones also contributed to this growth.
Industry Prospects
Mobile phone sales in Hungary are predicted to record a retail volume CAGR of 5% and an 11% value CAGR at constant 2013 prices over the forecast period. Feature phones is set to record a decline throughout the forecast period, with a CAGR of -23% in both value at constant 2013 prices and volume terms. Smartphones is set to boost the sales of mobile phones in general, with a predicted CAGR of 14% in volume and 13% in value terms at constant 2013 prices over the forecast period. The decline of unit prices is predicted to continue throughout the forecast period, and this will boost the popularity of smartphones, which should be supported by the growing penetration of mobile internet services. Mobile internet penetration should continue to remain dependent on the purchase power of households, and on the size of the covered territory of mobile internet service by telco operators.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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