Market Report, "Turkey Telecommunications Report Q1 2015", published
New Fixed Networks research report from Business Monitor International is now available from Fast Market Research
[USPRwire, Wed Nov 26 2014] The Turkish telecommunications market has been a regional outperformer 2011-2013, however there is increased downside in 2014 arising from the interference of the government with bans on both Twitter and YouTube in early 2014, as well as pressure on operator financial performance. Despite this challenge the market remains in good health with strong growth in fixed and mobile broadband subscriptions, as well as pay-TV subscriptions in 2013. The mobile market is more volatile, with IP voice and messaging substitution beginning to take hold and putting pressure on revenues. The largest operators - Türk Telekom and Turkcell - are responding with an increased emphasis on fixed-mobile service bundles, with TV central to those offerings.
Key Data
* Turkey's 3G market continues to outperform despite the late launch of services. The latest ICTA data show active 3G subscriptions increased 50% year-on-year (y-o-y) to 27.1mn in Q214.
* Smartphone ownership continues to grow in Turkey, underpinned by the availability of more affordable mid-range Android handsets. Turkcell reported that 35% of its subscription base used smartphones in Q214, compared to 36% at Vodafone and 47% at Avea.
* SMS IP substitution has been a negative consequence of the smartphone boom, offsetting some of the gains from mobile data revenue growth. BMI calculates from ICTA and operator data that SMS sent per subscription per month declined by more than 12% in 2013.
In partnership with Volvo and Subaru, Turkcell launched its Connected Car platform on August 1 2014. Through an online 'infotainment' screen, drivers and passengers will be able to access navigation, Internet, roadside assistance services and related content and solutions. Services will initially be rolled out to new, premium models of passenger vehicles. Despite forecasts for volatile sales of passenger cars, Turkcell's push into the Connected Car market is...
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