LogicaCMG Helps Proximus Tap into Booming Belgian MMS Market
State of the art MMSC to support increased mobile usage
[USPRwire, Tue Oct 03 2006] LogicaCMG announced that it has been selected by Proximus, Belgium’s leading mobile operator, to provide a Multimedia Messaging Service Centre (MMSC) platform to replace the operator’s existing MMS infrastructure. The new MMSC platform, in conjunction with a media adaptation system from MobiXell, enables an improved subscriber experience across the entire range of multimedia messaging in addition to providing Proximus with real time data analysis of MMS traffic.
As Belgian phone users demand more mobile content services and begin to regularly send rich multimedia messages including video and audio files, local operators are faced with the need to respond to this surge in demand for MMS. Proximus’ investment reflects a strong interest in MMS services among Belgian consumers, who without subsidised contracts invest a premium in handsets and need to be able to use them to their full capability.
LogicaCMG’s MMSC platform, a key element of an Intuitive Messaging strategy, offers operators the opportunity to use greater customer intelligence when delivering highly personalised data services. These targeted data services , consequently, help increase service profitability. LogicaCMG has provided Proximus with a complete MMSC environment that offers advanced transcoding, adaptation and optimisation capabilities, and LogicaCMG Business Tools, providing Proximus with more accurate insight into the messaging behaviour of its customers.
Laurent Claus, chief technical officer, Proximus commented: “Upgrading our MMS infrastructure reflects the advancing service adoption by consumers in Belgium, and our own desire to provide innovative solutions for our customers. LogicaCMG’s impressive mobile messaging expertise was one of the key factors in our selection, cementing a strong existing relationship.”
Chris McDermott, CEO, LogicaCMG telecoms, added: “Operators have to be able to respond to the changing needs of their customers, particularly in the area of high-growth, media-rich services. We are proud and delighted that Proximus has chosen LogicaGMG’s solution to meet these demands.”
Proximus, the largest mobile operator in Belgium serving some 4.25 million customers, holds a 48.4 per cent share of the national market. Proximus has previously partnered with LogicaCMG for other mobile software solutions, including implementation of its short message service centre (SMSC).
NOTES TO EDITORS
About LogicaCMG
LogicaCMG is a major international force in IT services. It employs 30,000 people across 36 countries. LogicaCMG’s focus is on enabling its customers to build and maintain leadership positions using LogicaCMG’s deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG; Euronext:LOG). More information is available at www.logicacmg.com
About Proximus
Proximus is the leading mobile phone operator in Belgium. On 30 June 2006, Proximus had 4,253,000 active customers* (43% postpaid and 57% prepaid customers).
* Active customer = user of a mobile phone who received or sent a call or SMS during the past three months
Press contacts
Allycia Schmidt
Marketing Manager, North America
LogicaCMG Telecoms
Tel: +1 972 246-5383
Email: allycia.schmidt@logicacmg.com
