Newegg Promotion of NovaBACKUP 10 Leads to Surge in Sales

NovaStor, a pioneer in data protection solutions, announced that e-tailer Newegg’s (www.newegg.com) promotion of NovaBACKUP has greatly exceeded expectations. Further promotions in the pipeline.

[USPRwire, Wed May 06 2009] NovaStor (www.novastor.com), a pioneer in data protection solutions, announced that e-tailer Newegg’s (www.newegg.com) promotion of NovaBACKUP has greatly exceeded expectations. Further promotions are being planned.

NovaStor’s award winning backup software NovaBACKUP 10 Professional was offered to Newegg’s “e-blast” subscribers at a special discount in April 2009. According to Newegg, several million subscribers received the email offering free shipping and attractive discounts. NovaBACKUP 10 Professional was included in the category “Deals under $100”. The special promotion was targeted mainly at experienced and well-informed technology users. Both NovaStor and Newegg were very satisfied with the sales results and plan to work on further promotions going forward.

NovaStor’s NovaBACKUP 10 is the only data protection solution that combines disk imaging, local backup as well as online backup in one package. In addition, the product also includes one year of free online storage. In spite of offering a broader range of functions, NovaBACKUP tends to be less expensive than competitor products.

“We intensified our partnership with Newegg about six months ago and the results have been excellent”, says Mike Andrews, Managing Director US at NovaStor. “The next promotion will focus on the Business Essentials version of NovaBACKUP 10 and is targeted at small businesses.”

About NovaStor
NovaStor (www.novastor.com) is a leading, international provider of software solutions for data availability and protection. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service providers as well as international corporates. NovaStor's cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment.

NovaStor is headquartered in Switzerland (Rotkreuz), has offices in Germany (Hamburg) and the USA (Simi Valley), and is represented in numerous other countries through partnerships.

About Newegg
Newegg.com Inc. is the second-largest online-only retailer in the United States. Founded in 2001, Newegg has more than 11 million registered users and regularly earns industry-leading customer service ratings. Newegg.com Inc. is a wholly-owned subsidiary of Newegg Inc. and is headquartered in City of Industry, California.

Contact:
Mike Andrews
NovaStor
80-B West Cochran Street
Simi Valley, CA 93065
Tel: +1 805 579 6700
Fax: +1 805 579 6710
mike.andrews@novastor.com
http://www.novastor.com