Comperio Research named as preferred research supplier to the Canadian Junior Golf Association
Comperio Research – the market research arm of IMG – has been named as preferred research supplier to the Canadian Junior Golf Association (CJGA). The CJGA initiated the new partnership by commissioning Comperio to conduct a sponsor awareness study.
[USPRwire, Fri May 18 2007] Comperio Research – the market research arm of IMG – has been named as preferred research supplier to the Canadian Junior Golf Association (CJGA). The CJGA initiated the new partnership by commissioning Comperio to conduct a sponsor awareness study.
The CJGA is a national association dedicated to providing high level competition and instruction to Canada’s junior golfers. The organisation boasts both HSBC and Lexus as partners/headline sponsors and is hoping to recruit either a technology or telecommunications sponsor in the imminent future. Therefore the objective of the initial research programme is two-fold, as the CJGA wishes to demonstrate the value of sponsorship investment to both current and potential sponsors.
The research will be conducted wholly online, and the survey respondents will comprise the parents of the junior golfers in the CJGA developmental programme. Comperio has designed the study to measure:
• Sponsor recognition and recall
• Perceptions of sponsors and their products
• Perceptions of the CJGA
• Consumer behaviour and habits centred around products and services in the technology and telecommunications sectors
Commenting on Comperio’s appointment, Earl Fritz, Vice President and founder of the CJGA said: “Comperio’s parent company IMG is actually our sales agent, which is why it was only logical that we consider Comperio when seeking research suppliers. However our decision was based on so much more than that. We recognise that Comperio offers the scope and high quality services we were looking for. And their reputation for providing cutting edge research
solutions to major sporting brands certainly appealed to us. The sponsor awareness study we have commissioned is in our opinion an essential piece of research, as we appreciate that in order to continuously attract the right sponsors, we need to be able to clearly illustrate the benefits we can deliver to those who choose to invest in sponsorship of the CJGA.”
Comperio is thrilled to add the CJGA to a growing list of North American clients that includes: Maple Leaf Sports & Entertainment, Edmonton Eskimos, The Vancouver Canucks, Tennis Canada and The Calgary Flames and Hitmen.
ENDS
Notes to the Editor
About Comperio Research
Comperio Research is a full-service market research agency with specific specialisms in the sport, sponsorship, event, tourism and media sectors. As part of the IMG Group of companies Comperio has access to an international network of 60 offices in 30 countries and a constantly refreshed knowledge bank. Clients include Deutsche Bank, Maple Leaf Sports & Entertainment, Edmonton Eskimos, Vancouver Canucks, Tennis Canada, Calgary Flames and Hitmen, Bell Canada, New Balance and La Salle Bank. Further information can be obtained at www.comperioresearch.com
About IMG
IMG is the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,600 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.
IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motorsports, coaching, Olympic sports and action sports. In addition, IMG Academies is the world's largest and most advanced, state-of-the-art, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year.
IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP) and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband and mobile expertise, transforming how audiences access and interact with content.
IMG Media produces and distributes over 11,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children’s content annually, over multiple platforms across 220 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world’s biggest sports archive with more than 250,000 hours of footage.
More information about IMG is available at www.imgworld.com, www.darlowsmithson.com and www.tigeraspect.co.uk
About the CJGA
The Canadian Junior Golf Association is a national junior golf association dedicated to providing high level competition and instruction to Canada's junior golfers. The CJGA competitive developmental program begins at the age of five where beginning golfers are introduced to the game through the CJGA Junior Linkster Program. Since it’s inception in 1993, the CJGA has improved the quality of competitive junior golf in Canada allowing many of its members to showcase their skills. College Coaches have recognized the talents of CJGA participants allowing them to further their growth through college golf scholarships. Further information can be obtained a
www.cjga.com
