"Rtds/High-Strength Premixes in Malaysia" Published
Fast Market Research recommends "Rtds/High-Strength Premixes in Malaysia" from Euromonitor International, now available
[USPRwire, Sun Dec 14 2014] RTDs/high-strength premixes saw a decline in demand during 2013, partly due to the wider choices of close substitutes like wine and beer. In addition to the increasing number of alternatives, its growth was also hampered by the perception of being a beginner’s drink due to its low alcohol content. With the shift in preferences towards more sophisticated drinks like wine, the demand for RTDs/high-strength premixes suffered even more in 2013.
Competitive Landscape
Kampai Marketing (M) Sdn Bhd maintains its lead in RTDs/high-strength premixes with a volume share of 70% in 2013. Its dominance of the market was due to its broad product portfolio and aggressive marketing campaigns. In addition, its extensive distribution network through the off-trade outlets across Malaysia facilitated the sales of its diverse range of products. Despite the dip in demand for RTDs/high-strength premixes, its strong brand presence supported its sales performance in 2013 as most of the consumers continued to demand its products.
RTDs/high-strength premixes is projected to have a pessimistic outlook in the local market as an increasing number of consumers shift their preference towards more sophisticated alternatives like wine. Moreover, Malaysians are not receptive to RTDs/high-strength premixes, thus limiting the growth in demand.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Malaysia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTDs/High-Strength Premixes in Malaysia?
* What are the major brands in Malaysia?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?
Reasons to Get this Report
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